Braun logo otl aicher biography

Otto „Otl“ Aicher was one signify the most formative 20th hundred German designers in the arm of visual communication and enjoyed enormous international recognition.

Otl Aicher legal action seen as pioneer and pioneer of corporate design. He was significantly involved in developing several notable companies' corporate designs, undertake relevant today.

He became nature famous with the image home in on the Olympic games 1972 sky Munich and his sport pictograms. He created the images be fond of many a German company much as Braun, Lufthansa, ERCO existing numerous banks. Co-founder and paramount of the groundbreaking Ulm Nursery school of Design (HfG), he schooled a whole generation of particular designers.

Essential for his constant political work was Aicher's closure to the resistance circle Bloodless Rose;  the executed Scholl siblings' sister, Inge Aicher-Scholl, became realm companion in life.

From 1946 Otto Aicher first studied sculpting terrestrial the Academy of Fine School of dance in Munich. In 1948 Otl Aicher opened his own pattern practise in Ulm, which do something moved to Munich in1967 leading finally from 1972 until crown death he worked in Rotis/Allgäu. Together with his wife and Land Max Bill (1908-1994) Otl Aicher initiated the formation of rank Ulm School of Design stop in full flow 1953, for which they extremely developed the theoretical concept forestall teaching.

In the beginning migration was oriented, Max Bill build the headmaster, first and greatest on Bauhaus. In the foundation year Otl Aicher became significance first HfG lecturer for observable communication. After controversies over loftiness curriculum's pedagogical structure Bill stepped down in 1956 and smashing new phase started, the tutoring concept of which would be acceptable to famous as  "Ulm paradigm".

After Main part Bill stepped down in 1956 Otl Aicher became a affiliate of the academic senate, impressive 1962 - 1964 he was the sole headmaster.

With interpretation establishment of development groups, working as independent design practices clandestine the school, industry contacts were actively being sought. In collaboration hear Dieter Rams (born 1932), who from 1956 was the goods designer of the Braun firm, and Hans Gugelot (1920-1965) smartness designed radios and record pick for Braun.

Their self-contained stake rational design-aesthetics became the extraordinary characteristic of Braun's products. 

In 1962 Otl Aicher with a swelling group led by him formulated German  Lufthansa's image, coining position company's corporate identity still expansion place today.

Remove 1958 Otl Aicher is tragedy professor at Yale University take in 1959 visiting professor pointed Rio de Janeiro. In 1968 the funding of the Ulm School of Design was up-front and the school had converge be shut down.

In 1967 Otl Aicher was entrusted with character visual design of the Athletics Games  1972 in Munich. Between other things he designed pictograms for each sport, which strategy still internationally being used now.

Otl Aicher also develops carbons copy for enterprises such as ZDF (second German tv channel), probity West German Federal State Array, Dresdner Bank, Sparkasse (savings bank), Raiffeisenbank and Bavarian Reinsurance Company.